The Pixar of virtual reality ( VR )  may just be Pixar , after all: The iconic studio announced its first-ever VR experience at Facebook’s fourth Oculus Connect virtual reality ( VR ) developer conference in San Jose, Calif. Wednesday. ” Coco VR” will launch on Oculus Rift and Gear VR headsets in November.

Coco VR” will allow users to explore the world of “Coco,” Pixar’s upcoming Day of the Dead-themed animated feature that will premiere next month. The VR experience will make use of social VR features to allow users to experience this world together.

The experience has been produced by Pixar in cooperation with Oculus, with some VR development help from Magnopus.

Oculus will bring it to its Rift headset on November 15, and then to the Gear VR on November 22, the day “Coco” also premieres in movie theaters.

In addition, Disney will preview the experience at select Dia de los Muertos festivities in cities including Los Angeles, New York, Houston, Phoenix, Dallas, San Antonio, Oakland and Chicago later this month. Consumers will also be able to take a glimpse at the experience at select Disney stores and theaters.

The “Coco VR” experience was announced alongside a number of other new games and experiences for Oculus devices Wednesday, which also included a closer look at the previously announced “Marvel: Powers United” game. A number of other studios and developers used the conference to announce their own games and experiences for Oculus devices as well. This included Future Lighthouse, which unveiled its “Melita” VR experience Wednesday.

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